"We have become rather addicted to learning as a group of people and trying to solve very difficult problems as a team. And we get enormous satisfaction from doing that. Particularly when you’re sat on a plane and it appears that the majority of people are using something that you’ve collectively agonised over. It’s a wonderful reward."(Sir Jonathan Ive)

2nd part of interview with Jonny: Simplicity is not simple (via @alasdair53)