@iShipments

“We have become rather addicted to learning as a group of people and trying to solve very difficult problems as a team. And we get enormous satisfaction from doing that. Particularly when you’re sat on a plane and it appears that the majority of people are using something that you’ve collectively agonised over. It’s a wonderful reward.”(Sir Jonathan Ive)”

“(Sir Jony Ive) You often feel there is no sense these can be solved, but you have faith. This is why these innovations are so hard - there are no points of reference.”

“Steve Jobs -> I’m one of the few people who understands how producing technology requires intuition and creativity, and how producing something artistic takes real discipline”

“[#Apple] Do you want to sell entertainment devices for the rest of your collective lives? Or would you like to do something that takes real courage and make the world a better place? Adam @Penenberg (via @dtapscott)”